Friday, 27 May 2011

The Third Place

The third place...

I have recently read a book which discusses in detail the creation of the third place in society. The third place has become the creation and balance between, work, home and playtime. The grown up playground, of innovation, ideas, creativity and safety. These places, sometimes public, mostly entertainment sites or restaurants, have developed into urban sanctuaries in amongst the chaos of brands and chains.

So what is next, the train i ride in the morning is certainly not this sanctuary, it does not enhance my life or engage interaction, it is simply a vessel of transportation which we use out of necessity rather than of choice. However those who are on the train, then have a choice about what they do for those painful 30 minutes. The choice by many, is a Kindle, now i having nothing against Kindles, or web browsing. This is where we enter The Forth Place. The virtual hyperlinc between reality and information/content sharing. A community sharing ideas, learning and interacting, an extension of reality into perfectly crafted world.

Here I welcome the Drake and Morgan’s contribution to The Fourth Place. We have a chance to make this place as welcoming as our venue’s. If there is one thing we know and that is hospitality, how to deliver an experience by exceeding expectations. This place, our virtual world will allow for content, development and creativity. No other restaurant website can combine several offerings into one platform. This is the future of the web. We will become more loyal to the brands that offer value and enrich our lives.

Our development may not be fast but our intentions are ahead. We know where we want to go and we want to take you with us to The Forth Place. This blog will map our progress, discuss the trends and innovation involving food, drink and digital explorations. We aim to have a fourth place where you can stay and interact with each of our brands and develop your own creation within our service offering. For example If you like our Thai Beef salad, then find out where we source our beef from, find out how to make the salad 4 people and the recommended wine match.

We live in a world that moves faster than we could ever imagine. We will stay ahead and grow with your needs and wants. We will deliver a place online which matches your expectations, that exceeds your imagination and explores your potential to reach you personal requirements for knowledge and success.

Our Forth Place starts here, enjoy creating it with us......enjoy as the story now unfolds.